ARM CEO Believes Intel Tablet Is No Threat

The designer of the iPad (ARM CEO, Warren East) has denied that the new Intel tablet poses any threat to Apple’s world-famous iPad. He believes the iPad will continue to achieve more success than others, because of the overall quality of the device.

It is expected that sales of tablets could jump to 60 million by next year. Most of these would contain ARM chips, the chips part of the iPad.

East concluded that a few models of those 60 million would use Intel's Atom processor, but doubted that they would be successful. He things that the power consumption for the chip of “Atom” is not enough. East also stated that Intel knows this

Apple’s iPad is dominating the sales of tablets sold all over the world. The numbers truly show that. The iPad made up 95% of all sales for tablets last year. The other included Samsung, and other no-name brands (not that Samsung is no-name).

According to East, the Consumer Electronics Show expects a flurry of tablets to start the year. He expects many companies to compete by adding something onto the market. Companies have rushed to develop competing tablets after seeing the runaway success of the iPad. Last month, one analyst stated that the iPad had the fastest consumer adoption rate for any device ever made.

East wasn’t optimistic about it completely. He understood that customers’ reluctance to spend this year will most likely bring a change to the sales, but they shouldn’t go down. He states, “You can’t avoid that. It’s like the weather.” That is true. There could be a storn spurring up for Apple though. Even though, Apple believes there is no threat, Intel does pose an obvious threat due to their phenomenal processors.

Pros and Cons of New Macbook

Pros:

·         Flash Storage

- Increases speed, reliability, and efficiency. It also gives it enough memory space to stay on standby for up to 30 days. Something most laptops cannot do.

·         Multi-Touch Trackpad

 - You can pinch and pinch out to adjust the size of images and maps. You can swipe left tor right to change through acticve applications, and you can do much more. There are no buttons, so you can click poractically anywhere.

·                  Long Lasting Battery

- They are said to last a total of 5-7 hours. This is a marvelous amount of time. On average, a laptop lasts 3-4 hours. Yes. Apple is above-average.

·                  Phenomenal Display, Camera, and Stereo

- The display has reached a phenomenal level. It is only 4.9 millimeters long, but produces one of the best displays in all laptops. The camera allows the user to FaceTime and has a video chat. The stereo is heard, but it is not visible. That’s right. Apple hid the stereo speakers.

·                  Lightweight, weighs only 3 lbs, extremely thin and sleek design, can fit into a manila envelope, up to 128GB drive, large LCD screen, measures 13.3", full-size keyboard, long battery life, lasts up to 7 hours under normal conditions, allows sharing/networking of DVD drive from several computers (either Windows or Mac) using its innovative

Cons:

·                  No CD or DVD drive

- Apple fails to add a DVD or CD drive in the pursuit of maintaining its honor as the thinnest laptop in the world. A CD drive and a DVD drive are essentials for a laptop.

·                  Battery is not removable

- Batteries have to run out after a certain point. In this category, Apple is not exceptional. The Macbook still cannot remove its battery unless you get it done by a professional. Another way to spend more money.

·                  Designed with only 3 ports/connectors: USB, mini DVI, and headphone jack

- The more the merrier! Not in this case. Apple still has only 3 ports in their laptop, making it very hard to use it as a laptop for software. This disadvantage will standout forever in all Macbooks, because it is merely too thin to put more.

·                  Requires additional external devices for other connections

-You must have other devices connected through the top 3 ports if you want more features. This is very disappointing. The whole point of a laptop is to be mobile. Features like this do not make it mobile. You cannot carry another device just to hook up to the Macbook.

·                  No Ethernet. Only Wireless.

-Once again, there is no Ethernet port. You must connect wirelessly using the Wi-Fi. This automatically removes Macbooks from the race for company computers.

      In general, the pros are extremely promising, but the cons are disappointing. There are a few features that aren’t and will never be added to the Macbook Air. Therefore, the regular Macbooks are the ones to aim for. Out of 10, I give the Macbook a rating of 7.5.

Apple Releases MacBooks and Mac OS X Lion Software

Apple had a great, busy day today! The company unveiled two new versions of its MacBook Air ultralight laptops. It also launched the Mac OS X Lion operating system for the Mac. As usual, Apple released new products the day after its earnings were exposed.
            The Mac OS X Lion software borrowed parts of the lightweight iPhone’s iOS software. This allowed the laptop to act more like Apple’s mobile gadgets. Apple uses names of big cats to distinguish between versions of their software. Lion will include a built-in store that sells various types of Mac software. It will be very similar to the iTunes store that sells apps for the iPhone, iPad and iPod Touch. These devices have had more success than the Macbooks, because of the fact that they have various free apps that are linked to them. Macs only accounted for a jaw-dropping 4% of the world’s PC shipments. There are many more similar features that the PC carries. The software will also allow users to swipe to a dashboard. It will be possible to create folders by dragging an icon over another, which names itself based on the apps.
            The two new Macs are sleek and sick! The laptops are 0.68 inches thick at the back edge and decrease down to 0.11 inches thick at the front edge. They come in two different sizes. One with a screen that's 13.3 inches diagonally and another that contains a screen with an 11.6-inch screen. The larger one scales in at 2.9 pounds and can be used for seven hours. Thanks in part to a low-voltage processor from Intel Corp. that consumes less power than ones running in standard laptops. The smaller one weighs 2.3 pounds and is rated to last five hours. Both can sit on standby for 30 days.
            Prices range from $999 for a smaller one with 64 gigabytes of flash memory storage to $1,599 for the larger model with 256 gigabytes of flash.
            Before the release, there was a rumor that Apple could include a touch screen on their Macs. Apple did not do so, because they believe it doesn’t make sense to make customers touch a vertical surface. A con is they still do not have a CD drive or DVD drive. Although, this is disappointing, it should be known that computers process faster and wake up from their “sleep” state quicker.
            Apple is also bringing the famous FaceTime to its Macbooks. The feature was introduced in the iPhone 4 and has been introduced recently to the iPad.
            Apple is also releasing a new version of iLife, its set of programs for managing photos, editing videos and music and doing other tasks. This will just add to the brilliance of the Macs.
            The company added more ties between its iPhoto program and the popular social networking site Facebook. When people glance at pictures they've published on Facebook, iPhoto displays comments friends made on that site.
            Other new features include a full-screen view for managing photos, new slideshow templates with great designs, and the ability to e-mail customized photo-postcards straight from iPhoto.
            In iMovie, Apple improved audio editing and the ability to easily piece together movie trailers. The audio was originally known to be horrible and hard to hear. This was greatly improved.
            ILife '11 will come installed on new Macs and can be purchased as an upgrade for $49 starting immediately. The previous 2009 version will cost $30 more.
            Overall, the two Macbooks and the new software for the Macs are expected to get brilliant reviews and have so far. The company of Apple is expected to get a 5% rise in earnings for their 4^th quarter due to this release only.

Apple Revenues Great! Stock? Not So Much.

Apple has turned in great revenue for the 3^rd quarter. Their earnings included a whopping $20.3 billion, earnings ($4.34 billion), Mac (3.9 million), iPhone (14.1 million), and iPad sales (4.19 million). Apple is expected to get total revenue of around $23 billion for the 4^th quarter of this year. That is obviously expected, as it is a known fact that Apple products are the foundation of Christmas presents. Despite this marvelous report, the stock was trading at $299.70, down $18.30 (-5.75%), not quite two hours after the announcement. For all the investors in this stock, Apple Inc. is not a stock to come out of right before the holiday season. It is common sense to stay in the stock for the last quarter.

Testy E-Mails Written by Apple CEO

The Apple CEO may be potent and intellectual, but may not have a kind heart. You must have heard about the e-mails that were exchanged between Steve Jobs, the Apple CEO, and a young college student. This spicy story arouses from an interesting view.

Many people probably don’t even know that you could send personal e-mails to Steve Jobs. Chelsea Issacs, from Long Island University, was not one of those people. Chelsea was assigned a journalism assignment on how an implementation of iPads system in her university. She made several calls to the Apple Media Relations Department just to talk to a “real person” that she could simply interview. After a few denials, hour-long waiting periods, and a few rejected voice mails she decided to e-mail the head CEO of Apple. It read as the following:

Dear Mr. Jobs,

As a college student, I can honestly say that Apple has treated me very well; my iPod is basically the lifeline that gets me through the day, and thanks to Apple's Final Cut Pro, I aced last semester's video editing project. I was planning to buy a new Apple computer to add to my list of Apple favorites.

Because I have had such good experiences as a college student using Apple products, I was incredibly surprised to find Apple's Media Relations Department to be absolutely unresponsive to my questions, which (as I had repeatedly told them in voicemail after voicemail) are vital to my academic grade as a student journalist.

For my journalism course, I am writing an article about the implementation of an iPad program at my school, the CW Post Campus of Long Island University.

The completion of this article is crucial to my grade in the class, and it may potentially get published in our university's newspaper. I had 3 quick questions regarding iPads, and wanted to obtain answers from the most credible source: Apple's Media Relations Department.

I have called countless times throughout the week, leaving short, but detailed, messages which included my contact information and the date of my deadline. Today, I left my 6th message, which stressed the increasingly more urgent nature of the situation. It is now the end of the business day, and I have not received a call back. My deadline is tomorrow.

Mr. Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company's helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance.

For colleges nationwide, Apple is at the forefront of improving the way we function in the academic environment, increasing the efficiency of conducting academic research, as well as sharing and communicating with our college communities.

With such an emphasis on advancing our education system, why, then, has Apple's Media Relations team ignored my needs as a student journalist who is just trying to get a good grade?

In addition to the hypocrisy of ignoring student needs when they represent a company that does so much for our schools, the Media Relations reps are apparently, also failing to responsibly handle the inquiries of professional journalists on deadlines. Unfortunately, for a journalist in the professional world, lacking the answers they need on deadline day won't just cost them a grade; it could cost them their job.

Thank you very much for your time and consideration.

Sincerely,

Chelsea Kate Isaacs Senior CW Post - Long Island University

Sent via BlackBerry from T-Mobile

Don’t you think that is quite well written for an e-mail to Steve Jobs? Everything is grammatically correct, and it is formatted nicely. She also had a great use of words. Steve Jobs did reply to this email. It read as the following:

Our goals do not include helping you get a good grade. Sorry.

I agree that the Apple CEO does not have a lot of spare time on his hands, but only 12 words in an e-mail? That looks quite unprofessional to me. Steve Jobs also showed a bit of attitude in those couple of sentences. Chelsea replied to this controversial e-mail as the following:

Thank you for your reply. I never said that your goal should be to "help me get a good grade." Rather, I politely asked why your media relations team does not respond to emails, which consequently, decreases my chances of getting a good grade. But, forget about my individual situation; what about common courtesy, in general --- if you get a message from a client or customer, as an employee, isn't it your job to return the call? That's what I always thought. But I guess that's not one of your goals. Yes, you do have a creative approach, indeed. Sent via BlackBerry from T-Mobile

Is it possible that the fact that she sent her e-mails on a Blackberry is why Steve Jobs is acting this way? Possibly. Chelsea is starting to show a bit attitude also. That is only from a vengeful stance though. Steve Jobs replies with the following:

Nope. We have over 300 million users and we can't respond to their requests unless they involve a problem of some kind. Sorry.

Steve Jobs starts making excuses for why he can’t reply. If he has enough time to type these e-mails, why can’t he simply answer her question? There is obviously something that is going on. If one has the time to give excuses and argue with a person, why not be polite and simply answer the question that was asked in the first place? Chelsea replied back once again:

You're absolutely right, and I do meet your criteria for being a customer who deserves a response:

1. I AM one of your 300 million users. 2. I DO have a problem; I need answers that only Apple Media Relations can answer.

Now, can they kindly respond to my request (my polite and friendly voice can be heard in the first 5 or 10 messages in their inbox). Please, I am on deadline.

I appreciate your help.

Sent via BlackBerry from T-Mobile

You can tell Chelsea is not a happy fellow, but she is still asking politely for an answer. Steve Jobs replies with something much unexpected:

Please leave us alone.

He simply told her to get away. First of all, that is extremely rude. Second of all, Chelsea now knows the actual personality of the CEO of Apple, and is probably not satisfied with it. Third of all, Steve Jobs does not care what Chelsea is to get on her assignment and will not answer her question. Chelsea gave up after this e-mail, knowing that there is no hope from him.

Is an apology required? It sure seems like it. Chelsea is asked if she believes an apology is required. "I sure hope so" said Isaacs. "I mean I'm open to it, I have nothing against him, and I hope he gives me a call." No follow-up e-mail has been sent apologizing or saying “sorry” in any manner. "If they're not denying it I guess it must mean they have nothing to say about it." said Isaacs who for now is enjoying the attention, tons of supportive messages, and the lively debate in her journalism classes.

Maybe the real personality of Steve Jobs is coming out. Is he a person who cares for the happiness of the public? Or, is he a person who just wants to make as much money as possible? In this case, the second choice seems appropriate.